Aveda Blue Malva Shampoo | Purple Shampoo for Gray and Blonde Hair | Neutralizes Brassiness and Yellow Tones | Liter Size | 33.8 Fl Oz

Remove brassy tones from all shades of hair, especially blonde and gray hair, and add silvery brightness to your hair over time with Aveda Blue Malva Color Shampoo. This longtime Aveda favorite is a purple shampoo that neutralizes brass and yellow or orange tones. It’s 95% naturally derived* and formulated with blue malva and coneflower. Helps impart moisture and brightness. Enjoy the Pure-Fume aroma with certified organic ylang ylang, lemon, eucalyptus, and other pure flower and plant essences. Formulated without: Animal-derived ingredients, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors. *Per ISO 16128 standard. From plants, non-petroleum minerals, and/or water.