Elizabeth Arden Flawless Start Hydrating Serum Primer, 0.84 fl. oz.

Product Description Multi-tasking product cares like a serum and preps like a primer for younger and brighter looking-skin. Powered by microfluidic technology, droplets of oil are suspended in a hydrating gel. Lightweight texture glides on and bursts onto skin with freshness and purity. Formulated with hyaluronic acid to hydrate, the primer helps improve skin and restores a youthful glow. Prepares skin perfectly for Flawless Finish Skincaring Foundation. No added parabens. For all skin types. After moisturizing skin, apply Flawless Start Hydrating Serum Primer for a smooth, even canvas before makeup. For first use: Twist off cap, press button, and release to apply formula onto fingertips. To fill dropper with product: Twist off cap and lift dropper out of bottle. Then push top button to fully empty dropper. Keep button pressed down and insert dropper back into bottle. Remove pipette and release button to completely fill dropper for usage. Next, apply Flawless Finish Skincaring Foundation with fingertips or makeup brush, starting at center of face and blend outwards. Build coverage as needed. Selling Points ranked in order of importance (3 for each): Selling points Creates a smooth, even canvas for makeup Instantly hydrates with hyaluronic acid Improves the appearance of fine lines Improves skin day after day Restores skin’s youthful glow Skin looks brighter and fresher Ingredient selling points Hyaluronic Acid Plumps and hydrates Microfluidic droplets Condition skin Refreshing texture Feels lightweight and water-fresh Claims selling points For all skin types No added parabens Non-greasy formula Brand Story Skincaring makeup primer with hyaluronic acid hydrates and smooths skin for a flawless start to makeup. The perfect partner to Elizabeth Arden Flawless Finish foundation.