Keracolor Fade Effect Color Fading Shampoo, Gently Reduces Semi-Permanent Hair Color Intensity, 9.75 Fl Oz

Product Description Too bright or just want to switch up your look? Bring down the color intensity to get the desired hue. Keracolor's Fade Effect is a color fading shampoo designed to instantly fade, dull and help erase direct dye pigments. A Vitamin C infusion provides maximum gentle color lift, while Keratin, Biotin, and Coconut Oil fortify the hair with healthy nutrients. Brand Story Sulfate free, no animal testing.